Next to many technologically focused and/or business-case driven meetings there was this much needed recent conference in York: IoT-Philosophy, from 3rd.-5th. of July 2014. Initiated/organised by Rob van Kranenburg (Sociotal), Justin McKeown (Univ.York St.John) and Joachim Walewski. It provided the framework for a thorough thinking: from the website’s homepage: “do we want to simply leave market forces to shape our reality? Or is there a deeper need, given the significance of this technology, to consider its ramifications within a philosophical context?”.